BY MICHELE CHANDLER, INVESTOR’S BUSINESS DAILY
China search leader Baidu (NASDAQ:BIDU) has begun the rollout of indoor location services powered by indoor mapping provider IndoorAtlas to the 270 million monthly active users of its Baidu Maps service.
IndoorAtlas had been in beta testing, with the company saying it can pinpoint a location inside a building within 6.5 feet. IndoorAtlas-developed software lets the compass contained in smartphones pinpoint a person’s indoor location by analyzing the variations that buildings cause in the Earth’s magnetic fields.
Now in its early stages, the technology could eventually cover shopping malls, airports and other buildings.