“Indoor GPS” Technologies Emerge as Retailers’ Interest in Tracking Soars

October 16, 2013

Written by Editor

New technologies are emerging to fill the gap left by GNSS services whose signals cannot penetrate indoor spaces. Using everything from triangulation and flickering light bulbs to the Earth’s magnetic field, start-up companies are lining up to help brick-and-mortar retailers beat back their online competition with location-inspired service.

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